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Working Experience

(1) Oct2015– present

Id TMM as Creative Director (Hong Kong)

Nature:

Digital creative and marketing strategy

Clients:

My project based positions:
- Investor Relations of Convose
- Project Coordinator of Swift
- Social Media Writer of Oakley APAC
- SEO Copywriter of Skyscanner APAC
- Digital Marketing Manager of OFF-ON
- Copywriter and Translator of Cosme-de HK & China
- Social Media Content Creation of FECA HK
- Freelance Writer of HK01
- Assistant Digital Marketing Manager of Clorox and Burt's Bees
(China cross-border e-commerce projects: manage Tmall flagship store, onsite and offsite advertising, official and KOLs' WeChat and Weibo accounts)

 

 

(2) Jul2015– Sept 2015

Comma Advertising as Creative Director (Shenzhen, China)

Nature:

Advertising firm based in South China

Duties:

  • Providing marketing strategy to promote the most luxury properties all over the world.

 

 

(3) Jul2014 – Apr2015

Selfridges & co. as Personal Assistant (London, UK)

Nature:

the headquarters of Selfridge & Co. department stores

Duties:

  • Personal Assistant of the Head of men’s personal shopping; assist his daily business and personal tasks.

  • Worked with personal stylists and consultants to provide a five-star shopping experience to our VIP clients.

  • Utilized my multi-language skill to serve the most important Chinese clients in Selfridges, including celebrities and well- known businessmen.

  • Engaged clients and potential customers on social media, like Facebook, Instagram (nowfashionproducts) and WeChat.

Achievement:

Achieved personal daily sales goal £2,000- £3,000. The highest weekly sales: £93,570.80.

 

 

(4) Jan2013– Jul2013

U & I Magazine as Freelance Journalist (London, UK)

Nature:

An English and Chinese bilingual magazine based in London

Duties

  • Interviewed people in a range of different circumstances.

  • Sought out and investigating stories via your contacts, press releases and other media.

  • Wrote and researched accurate stories. Meanwhile, wrote articles about property products.

  • Managed social media marketing efficiently to successfully promote the business.

Achievement:

Participated and reported London Fashion Week and learnt valuable knowledge about the property market in the UK.

 

 

(5)  Apr2013 – Jan2006

Hong Kong Commercial Radio as Associate Creative Director (Hong Kong)

Nature:

A local mainstream radio station with online and offline channels

Clients:

McDonald's, Apple, Philips, Sony, Shiseido, government departments, NGO organizations...

Duties:

  • Formulated strategies and implement marketing campaigns and programs to meet clients' needs.

  • Brainstormed on innovative marketing projects to drive clients’ business results.

  • Worked on commercial Chinese copywriting to match with Commercial Radio’s different array of entertainment including informative, educational, arts and cultural programs.

  • Supervised creative team to meet tight work deadlines.

Achievement:

Got promoted from Junior Copywriter to Associate Creative Director in 7 years.

 

 

Education Background

University of Sunderland (UK)

Bachelor's degree in Electronic Media Design 

 

​

Languages:

English / Mandarin / Cantonese / French

(Fluent / Fluent / Native / Beginner's level)

 

 

Computer Skills:

Professional office software  and design software

 

 

Interest facts:

  • A freelance performer participated in Odeon cinema TVC and BBC mini-drama ”One Child”.

  • I've been on-and-off study acupuncture, Chinese medicine therapies, tailoring and fashion.

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